3C Practical Courses System

With the help of local enterprise cases compiled by China Management Case-sharing Center (CMCC), the continuously updated with advanced experiences at home and abroad and taking market needs and all stakeholders into consideration, SEM has established the 3C (Case→ Consultation→ Creation) Courses System with the approval of the China National MBA Education Supervisory Committee.

The 3C system aims at solving practical problems such as the lack of organizing and managing abilities, and the dilemma of innovation and entrepreneurship education. The three main practical courses include Business Cases Analysis, Enterprises Diagnostics＆Consultation, and Innovation＆Entrepreneurship. The practical teaching system is established by integrating several special parts, including advanced courses system, management case center, business practice bases, management lectures, innovation and entrepreneurship forum, maker space and other organization mechanisms to form a competition-driven progressive practical learning teaching system, which effectively applies theories into practice.

Business Cases Analysis Course was firstly held in 2013. SEM is the first to incorporate the course into the compulsory parts of practical teaching in mainland China. The target group of this course is the freshmen of MBA program. The course contributes to the enhancement of students’ ability to integrate interdisciplinary knowledge to analyze and solve practical problems, to obtain information quickly and to strengthen communication skills.

Enterprises Diagnostics ＆ Consultation Course was also firstly held in 2013. In this course, students are divided into several groups. They are required to study real-world problems occurred to enterprises, and then analyze reasons for those problems using related study tools and put forward scientific and feasible suggestions and solutions.

Innovation ＆ Entrepreneurship Course, which is a platform for alumni and students to learn together, was firstly held in 2015. Taking the advantages of SEM in the discipline of innovation and entrepreneurship, and a communicative platform of faculty members and alumni, the course aims at providing alumni and students a chance to promote innovative thinking, to identify business opportunities and to establish business start-ups.